Affiverse today announces the arrival of Rosanne Govender as new Head of Growth and Customer Marketing. Rosanne joins Affiverse with over a decade of experience in digital and growth marketing within the affiliate marketing industry having served in similar roles at companies like CJ.com and Impact.com previously. With a wealth of knowledge in the Affiliate and Performance marketing industry, Rosanne has spent more than a decade helping brands gain momentum and grow their outreach strategies. Now, she’ll leverage this experience to drive Affiverse’s global growth strategy and elevate their client success through tailored marketing campaigns designed to serve their growing affiliate and performance marketing community.
Expanding Affiverse Services for Growth
Rosanne’s addition to the strategy team comes at a pivotal moment for Affiverse. In 2024, the company’s remit has expanded significantly, driven by the launch of several key projects and educational growth initiatives, including their first in-person event, the ELEVATE Summit which brought together a cross section of the Affiliate and Lead Generation industries helping SME’s to gain insights from experts that allows them to grow their businesses. The debut of the industry’s only Affiliate and Performance Marketing print magazine – Affiverse Magazine which launched this month and the expansion of their AMPP training program to a self led group coaching program running over a 12-week period for affiliate program managers.
A strong focus on delivering Customer Success
With these new product developments, the need for a focused senior growth marketer has never been more pressing. With more curated content being delivered to help brands and agencies and business owners and a thriving community of performance marketers who engage with our content, Rosanne will be spearheading our customer growth efforts to ensure that these new offerings deliver maximum impact for our clients.
Rosanne shared her excitement for this new chapter: “I’m beyond thrilled to join the Affiverse team to push forward the global growth plans outlined for 2025. As we embrace the values in our company mission to help the world do affiliate marketing better, I’m eager to help drive these innovative strategies forward. With a focus on collaboration, bold steps, and meaningful results, we’re committed to creating truly remarkable sales and marketing opportunities for brands, affiliates, networks, and agencies. Together, we’ll unlock growth potential and set new standards for success in the coming year!”
Her role in the business will be instrumental in driving Affiverse’s continued expansion across their three business unites – Media, Training, and Agency services as they strive to build solutions that are helping brands, affiliates, networks, and agencies unlock their full potential and connect with the community of performance and affiliate marketers that are following them.
Founder and CEO of Affiverse, Lee-Ann Johnstone, added: “I’m delighted to have attracted talent to our team from within the affiliate and performance marketing industry and Rosanne has made such an impact on our team already. Watch this space as we roll forward some really big projects and campaigns to better serve our community in the months to come. We’re thrilled to be focused on improving our customer’s success and invite you to join us on this next exciting chapter of growth at Affiverse.”
____________________________________________________________________________________________________
Need help growing your sales, leads, or affiliate programs?
Talk to our sales team or reach out to Rosanne to find out how Affiverse can help your affiliate business grow! Contact rg@affiverse.com or Download our Media and Podcast Advertising kits HERE
