This week we’re sharing a case study for Konnecto.com and showcasing how Affiverse Agency team utilised the data platform to improve client audits and promote additional affiliate discovery which prompted client’s sales growth over the last quarter.
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“Konnecto is by far one of the most sophisticated data intelligence and research platforms I’ve seen to date in the affiliate marketing industry.” Lee-Ann Johnstone, Founder, Affiverse
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About Affiverse
Affiverse is an award winning affiliate performance marketing agency specializing in the Retail, iGaming and B2B SaaS tech industry. Founded by an industry veteran, Lee-Ann Johnstone, Affiverse Agency helps businesses and brands optimise their affiliate programs and drive incremental sales growth with in-depth program audits and personalised affiliate management services.
As a boutique performance marketing agency that has supported over 70+ unique program brands across multiple verticals since its inception, the agency team specialises in developing tactical strategies to help affiliate programs that have plateaued to reignite sales growth.
The Challenge
Affiverse Agency was approached by a large and well-established B2B SaaS affiliate program to help them initiate growth in an already established affiliate program that had recently plateaued.
The client brief required a full competitive review of the entire affiliate program, uncovering where there was room to improve partner profit margins and also discover new affiliate partnerships to help diversify the program membership from predominately housing SEO and Content based partners, as well as coupon sites. This research is typically labor intensive and time consuming to deliver and would normally take 7-10 days to deep dive into the data and competitive analysis, then collate into a report to deliver to the client – complete with next step recommendations.
To overcome this challenge and turn the initial program audit around as quickly as possible, Affiverse turned to Konnecto.com to assist with gathering competitive intelligence to benchmark the client against it’s competitors and research new partners to invite into the program to increase sales. Working closely with Konnecto’s business intelligence team they quickly developed a detailed insights dashboard for the agency team to assess and explore.
Results
The agency team quickly uncovered several key insights about the client that delivered an insightful competitive analysis and audit outlining key area’s for growth and new partner acquisitions previously untapped. The impact of using Konnecto’s 3-in 1 partner discovery, monitoring, and market analysis tool was significant in driving forward a quicker growth plan.
Measuring a 35% time saving on the research element of brief , the team were able to re-direct this resource towards executing on new partner outreach identified in the audit within the same time period to deliver faster onboarding and new affiliate sales activations in record time.
Not only did Konnecto help identify several new publishers for the program, the data researched in the competitive analysis allowed the agency team to create a strategic growth plan and execute on that in record time, ultimately impacting increased client sales over a shorter period.
“Konnecto helped our account management team identify competitive intelligent data points to build a cohesive strategy for immediate partner outreach in an already established affiliate program and resulted in almost immediate activation growth” said Leanna Klyne, Agency Director – Affiverse Agency
Affiliate management is becoming more complex and brands can leverage a broad range of technology along with strategic expertise to work together to drive incremental sales. When data is leveraged and performance of partnerships is monitored and regularly optimised using the right tools can help save time and drive incremental growth each quarter!
Need help with your affiliate program?
Contact Affiverse Agency to discover how we can help you scale!
