As live casino gaming continues to captivate players worldwide, the iGaming industry is seeing a surge in demand for immersive, real-time casino experiences. Players now seek the thrill and authenticity of real-time interaction with the convenience of playing from their homes.
We sat down with Joonas Karhu, an industry expert and the CEO of Bojoko.com, an award-winning UK-focused affiliate platform, to learn more about these changes. As the live casino market has evolved, Bojoko has adapted by expanding its focus, ensuring players have access to comprehensive comparisons of live casino offers.
Bojoko’s ability to track the number of players it directs to its affiliate partners, particularly those offering live casino experiences, provides Karhu with a unique vantage point that will be very exciting to explore.
The reasons behind the rise of live casinos
When asked why live casinos are gaining so much traction, Karhu points to several factors driving their appeal. “Authenticity is a big one,” Karhu explains. “In live casinos, you’re watching a real dealer in real-time, just like you would in a brick-and-mortar casino. There’s something special about seeing the cards being dealt in front of you or the roulette wheel spinning live—it creates an immersive atmosphere that traditional online games can’t quite replicate.”
“Players can chat with the dealer and, in many cases, interact with other players. It brings back the excitement of a physical casino while allowing people to play from the comfort of their homes. It’s something that resonates with a lot of players, especially those who enjoy the social side of gaming.”
Karhu adds that trust and transparency also play a crucial role in the appeal of live casinos.
“Many players feel more confident when they can see the action unfold in real-time. There’s no reliance on random number generators. It’s all happening in front of them, which creates a sense of fairness and transparency that many find reassuring.”
Karhu also points to the growing variety of live casino offerings as another driver of popularity. “We’re not just talking about classic games like roulette or blackjack anymore. We’re seeing innovative new formats, such as live game shows, which blend entertainment and gambling in exciting new ways. These games are designed to engage a wide audience, drawing in players who might not have been interested in traditional table games.”
There are few live casino bonuses in the UK
Karhu is keen to highlight the role of bonuses in getting players excited about live casinos. “Bonuses are a crucial tool for engaging players, especially in the live casino space,” he says. While bonuses have long been a staple in attracting new players, live casino bonuses are sparse, which Karhu says leaves a lot of room for easy acquisitions.
“For many players, the availability of tailored live casino bonuses, such as no-deposit or cashback offers, plays a big role in their decision to sign up with a particular operator. Bonuses specifically designed for live games create a win-win scenario—they incentivise players to explore the live casino section. Casinos must use the same successful bonus and retention strategies on their live casinos as elsewhere.”
The approach has paid off. Bojoko has seen significant growth in its user base as live casino sections have become more prominent. “Players now expect these bonuses, and operators who can offer them in a transparent, easy-to-understand way have a real advantage in the market,” Karhu says. He points out that the increased interest in live casinos means that a large number of British players go directly to Bojoko, compare live casinos and their bonuses, and continue to the website that best matches their preferences.
A Game Changer
“The rise of live casinos has been a game changer for the industry. At Bojoko, we’ve observed a growing demand from players for more interactive and authentic gaming experiences. The shift is driven by players seeking the immersive, real-time engagement that live casinos offer—something traditional online games struggle to replicate. This demand has made live casino sections integral to the offering of any serious online gaming operator.”
”Today, we’re not just seeing table classics like roulette or blackjack thrive but also innovative game shows that blend entertainment and gambling in new ways. It is essential for British operators to start tailoring more to live players and to be listed on overviews like ours. The FTD (first-time depositor) potential is high.”
Bojoko is prepared for this next phase of growth. With a focus on player experience and a commitment to staying at the cutting edge of live casino offerings, the platform is well-positioned to thrive as live gaming continues to evolve.
“We’re constantly looking for ways to improve our platform and give players the best possible experience,” Karhu says. “As the live casino sector grows, so will the opportunities for players and operators alike.”
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