As one of the leading direct advertisers in the iGaming industry, Alpha Affiliates was excited to be part of iGB Live! Amsterdam 2024. This year’s participation was marked by innovative presentations, a dynamic booth concept, and a range of new products to engage our partners and clients.
Booth Design Mastery: Brainstorming Excellence
Our booth at stand 11-A44 was designed to be a vibrant hub of activity and engagement. Setting up a 57 sq.m space against a wall with limited depth was a real challenge. Initially, we had to figure out how to fit all our ideas into this constrained area.
We discarded several ideas during brainstorming sessions and aimed to create an art space that delivered a ‘wow’ effect. Originally, we planned for a closed booth, but we later abandoned this concept because it would have taken up too much space. With such a small area, we had to forgo our plans for massive installations.
For each conference, we created a unique art piece with specific color accents tailored to the host country, evoking the ambiance of an art museum in Amsterdam. We incorporated screens into the design to provide movement and interactivity, along with Kinect technology. The booth’s design featured contrasting colors and materials like gloss and chrome. We also designed uniquely shaped furniture to add dynamism, making the booth feel like a 3D render.
The booth had multiple niches for displaying swords in various formats. We strictly adhered to our design and concept, even though it required developing a fully realized solution. We found our style in Amsterdam, which we’ll replicate for future events. Our goal is to stand out through color and design, achieve recognition through innovative forms, defy expectations, and showcase our ability to scale and amaze.
There was a bar offering unlimited drinks and coffee to keep our visitors refreshed while they explored the latest industry trends. Next to the bar was a comfortable lounge area, perfect for facilitating quality networking and meaningful conversations among industry professionals.
Comment from Olga Bikusova, Senior Events Specialist:
“Every conference preparation involves a certain amount of stress, enormous resource expenditure, and constant engagement in the process. Multitasking is essential, as you need to accomplish a lot quickly, but it’s all worth it because, in the end, you see how much your efforts pay off. The process is a balance of stress and fun. As usual, there were minor issues. During and after the conference, we received warm feedback about our booth’s beauty, functional space organization, and the activities we hosted. We made a splash in Amsterdam. It’s always sad when the event ends, and you must dismantle the beautiful setup you worked on for months.”
Introducing Our New Line of Merchandise
We introduced a new collection of unique, never-before-seen merchandise to make our presence even more memorable. These goodies were designed to attract attendees to our booth and provide them with something special to remember us by. This new line of merchandise was not just about giving away items but creating a lasting impression that reflected our brand’s creativity and commitment to excellence.
Exclusive Parties & Networking Events Understanding the importance of building relationships in a relaxed and enjoyable setting, we also hosted exclusive parties and networking events during the conference. These events were designed to provide a more informal atmosphere where attendees could unwind, connect, and discuss potential collaborations in a more relaxed environment. These parties were a testament to our commitment to fostering strong, trust-based relationships within the industry.
Rewriting the History
Our presence at iGB Live! Amsterdam 2024 showed our commitment to innovation, quality, and community in the iGaming industry. We loved welcoming everyone to our booth for a drink, a chat, and a sneak peek at our new products. Stay tuned for updates on our upcoming Budapest event (2-4 September), and follow us for the latest news on future events and exclusive offers.
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