Why Smart Forex Affiliates Are Turning to Video: 7 Tactics You Need

Are you making the most of video content in your forex affiliate strategy?

From increasing website traffic to building trust with your audience, video marketing offers a wealth of benefits that can help potentially boost your affiliate success. But how do you harness this potential effectively? Let’s explore seven strategies that we at Eightcap believe can help you optimise your video content for maximum impact.

1: Incorporate forex video marketing into your strategy

Video content is increasingly becoming a crucial element of effective marketing strategies. In fact, 91% of marketers say that video content helps them get more website traffic, according to a Wyzowl survey. This is particularly relevant for forex affiliates, where building trust and credibility is key to converting potential leads.

Consider what types of forex videos would best serve your audience. Tutorials, market analysis, and expert interviews can all be effective in providing value while establishing you as a knowledgeable source in the forex space.

2: How to get product videos for affiliate marketing

Finding or creating product videos doesn’t have to be complicated. Many CFD brokers offer promotional videos that affiliates can use. If these aren’t available, creating your own videos is a viable option, even on a limited budget. Quality content can be produced with a smartphone and basic editing tools, focusing on clear, concise information about the products or services you’re promoting.

Videos are also more shareable and can help in acquiring backlinks, which is beneficial for SEO. According to SEMrush, backlinks are crucial for improving your website’s search engine ranking.

3: How do I make TikTok videos for affiliate marketing?

TikTok offers an exciting opportunity for forex affiliates to reach a broad audience. The platform is known for its high engagement rates, and creating content that is both entertaining and informative can help you tap into this potential.

Here’s a concise step-by-step guide to creating effective TikTok videos for CFD clients:

Videos featuring product demos, market updates, or trading tips are all suitable formats. Importantly, 87% of companies claim that video marketing helps them increase sales, as reported by Wyzowl. This highlights the effectiveness of video content in driving conversions.

4: Why do affiliate marketers post on Instagram?

Instagram remains a valuable platform for affiliate marketers, especially for sharing forex-related content. A study found that news articles containing videos get more engagement on social media than those with photos only, which directly impacts reach and visibility (Source: SAGE Journals).

For example, UNILAD shared a video about road marking that received 155 million views, 4,400 comments, and 149,000 reactions, showcasing the power of engaging video content. Instagram’s algorithm also considers user engagement as a ranking signal, meaning higher interaction can lead to greater content reach (Source: SocialMediaExaminer).

5: Creating effective video content on a budget

Producing effective video content doesn’t require a huge budget. Many successful marketers start with simple setups, focusing on delivering value through their content. According to SEMrush, adding captions and using relevant keywords in your video titles, descriptions, and captions can significantly increase your video’s reach.

Additionally, 55% of consumers say they watch videos on their phones while shopping in-store, as per a Google survey. This statistic underscores the importance of mobile-optimised video content for engaging users.

6: SEO optimisation for video content

Optimising your video content for SEO is essential for reaching a broader audience. Start by conducting keyword research to identify the terms your target audience is searching for. These keywords should be used in your video titles, descriptions, and tags. According to SEMrush, this can significantly improve your content’s visibility in search engine results.

Transcribing your videos and including the text on your page can also help with SEO, making it easier for search engines to index your content. This, coupled with a compelling thumbnail and clear call-to-action, can lead to higher engagement and conversion rates.

7: Promoting your affiliate links on different platforms

Finally, it’s important to consider where you’ll be promoting your affiliate links. Platforms like Medium, YouTube, and Instagram are excellent choices, but don’t overlook your own website or blog. When promoting on Medium, for instance, you can write articles that tie into your video content, driving traffic to both your videos and affiliate products.

More than half of respondents in the Google survey said that online videos help them decide on a brand or product, whether through product comparisons, tutorials, or reviews.

To wrap things up, by now you should see that video content offers a powerful way to connect with your audience, build trust, and drive conversions in the world of forex affiliate marketing. By incorporating these seven strategies, you can create effective, SEO-optimised content that stands out in a crowded market. Whether you’re just starting out or looking to refine your approach, these tips will help you leverage video content to its full potential.

Learn why you should leverage the power of video tutorials to dramatically improve your affiliate marketing strategy. Start today by exploring the reasons why video should be an integral part of your content plan in this article.

Become a partner with Eightcap and get the support you need to succeed in your affiliate marketing efforts. Join now and take the first step towards boosting your forex affiliate success.