This September, the Affiverse ELEVATE Summit is set to light up London with this highly anticipated in-person event. Joining the lineup are several influential companies dedicated to propelling SME brands towards new heights in digital marketing and performance growth.
In the weeks leading up to this grand event on September 16 and 17, we will be engaging with our partners to share their insights and updates.
We’re thrilled to share this exclusive Q&A with Michael Cole, SVP of Marketing at Everflow to uncover his perspectives on navigating the evolving landscape of digital marketing.
Q. Thanks for sparing the time to chat with us, Michael. Can you describe Everflow in a single sentence?
A. Everflow is a Partner Marketing platform for tracking and attributing performance from all affiliate, partner, and marketing channels.
Q. What motivated Everflow to partner with the Affiverse ELEVATE Summit?
A. Affiverse is one of the biggest voices for affiliate marketing and we were excited to be a part of their first in-person conference.
Q. How does the Affiverse ELEVATE Summit align with your company’s values and mission?
A. ELEVATE is passionate about educating affiliate marketers on how to be more successful with their programs. We’re passionate about giving them the tools to amplify the success of their affiliate programs and the analytics to show how it’s driving the growth of their companies.
Q. What specific goals are you hoping to achieve by supporting this event?
A. We want to reach more of the affiliate managers building programs across Europe and give them the chance to see how our platform will help them scale what they’re already doing successfully.
Q. Are there any particular sessions, speakers, or activities at the summit that you are most excited about?
A. It’s cheating as an answer, but Lee-Ann could talk for hours and it would still be mesmerizing. Also, Ben Helyar because we love that guy!
Q. Can you share any 2024 success stories or highlights with us?
A. Our biggest success for 2024 is the rapid expansion of our agency partnerships, which delivers a significant amount of clients for agency partners and new customers for us. Laurie Cutts from our team has done an amazing job at creating a win-win ecosystem of success with agencies, and we’re always looking to expand out with more European agency partners.
Q. ELEVATE is all about education and empowering our delegates to take action in order to be ready for 2025. What are you most excited about for the future of Everflow?
A. I’m really excited for to-be-announced reporting and AI insights that we’re building to make it easy to understand the full value of both affiliate and marketing channels driving engagement, revenue, and repeat customers. Affiliate marketing, from my agency experience, has always been too siloed within companies, so the more affiliate marketers can show the true demand generation they are creating for companies, the more opportunities they will have to expand their roles within companies.
Michael Cole is the SVP of Marketing at Everflow – a Partner Marketing Platform for managing the partners and channels that drive performance. Over 1,000 companies use Everflow to scale up their affiliate, influencer, and partner programs, using deep analytics and insights to ramp up what really delivers revenue. Michael also brings to the table half a decade of agency affiliate management experience for clients including: Angie’s List, eFax, and BigCommerce.
Put YOUR brand in front of an engaged audience at ELEVATE
Final call to secure your exhibitor spot!
You can join our enviable sponsor line-up and become a partner in delivering ELEVATE to SMEs looking to scale. Your booth is more than just a space – it’s a place to forge meaningful connections and gain new business.
Use this opportunity to spend two days actively informing attendees of who you are and how your brand can help them navigate 2025.
Make it Memorable – Show them, tell them, and leave them remembering you and how you can help them!
Download the ELEVATE Summit Sponsorship Kit here
And if you simply can’t wait to attend…
Your TWO-DAY ticket includes:
- Full TWO Day conference and keynote speaker line up (Learning from the best in the industry)
- Access to specific Masterclasses helping you level up your performance and skills development
- Lunch and Refreshments FREE on both days
- Networking and Exhibitor Area
- Matchmaking meet-ups in our lunchtime sessions
- A Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
