Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann Johnstone in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.com
Talking points include:
- The story behind the Impact PXA Academy.
- The universal truth contained in this quote: “Everybody falls into this industry by accident, and then they end up loving it.”
- The need for brands to better invest in training their teams.
Listen in here for this week’s episode…
“Everybody falls into this industry by accident… and they end up loving it!”
Lee-Ann points out a popular recurring theme with guests on the Affiliate Marketing Podcast – how career entry is often something that happens quite by accident. From here, a love of the industry is born! She goes on to ask Coady to explain more about the structure of the PXA Academy and who it is designed for.
Coady explains, “So, it really was birthed out of the way our product works and the way that we built the product to suit affiliate programs. The way that we’ve defined this path is to help you on that endless flywheel continue to scale and grow your program. We have: discover and recruit, contract and pay, track, engage, protect and monitor and optimize.
“The way that we think about it is that you start your program by recruitment, right? You need to find the right partners that fit your brand to work with you, get them in the program and get them up to speed. Then you need to figure out how to pay them, according to the type of partner that they are, and what the partnership requires and all of that negotiation. Then you have to make sure you’re tracking them so that you’re making sure everything is going according to plan and everything’s tracking properly.
“Then you’re engaging with them to continue that promotion and to get them up to speed with what messaging you have and how you want the brand spoken about. You also need to have protections in place for your program to make sure that they’re following any restrictions that you’ve set, that your TM plus program is protected if you’re running one, or that nobody’s bidding if you aren’t, that there’s no fraudulent orders coming through – things like that.
“Lastly, you optimize and take a look at what you’ve learned over the course of however many months and do it all over again in an endless flywheel. But it’s always something different. And that’s why it’s sort of a flywheel because you don’t want it to end. You want to continue recruiting, continue optimizing.”
A place to level up your skillset
Lee-Ann asks, “Tell us why Impact felt that they needed to invest in the PXA? Because it’s not only for their own clients, it’s for anybody that wants to come and learn. So, what was the reasoning behind that? What is your passion for doing the education piece for everybody else in the industry?”
Coady replies, “It is for everybody and it’s free, too. The reason was because there was no training in the industry or very, very little. We know, like you said, a rising tide lifts all ships. We wanted to give people a place to level up their skillset and grow the industry as a whole – because we all really succeed together.
“We wanted to take the opportunity to be thought-leaders in this space and kind of put our stamp on partnerships education, be the first ones here and really own this –sort of– void in the market. I think we’ve done a really good job, making that happen so far.”
Listen to find out more about:
- How the PXA Academy was created to provide education and training in the affiliate marketing industry.
- Why Affiliate Managers should focus on the ‘engage’ phase of the partnership lifecycle, building relationships with publishers, and communicating regularly to ensure success.
- Will the industry see a shift towards Partnerships Managers who have a broader skill set and can handle various aspects of digital marketing?
Key segments of this podcast and where you can tune in to go direct:
[05:25] Introducing the PXA Academy
[11:00] Your Learning Journey Never Ends
[24:22] The Future of Affiliate Marketing: Specialization and Partnerships Managers
The Countdown to ELEVATE Summit 2024 – LONDON
The event where Lead Generation and Affiliate Marketing collide launches as an in-person conference for the first time, in London 16-17 September.
Tickets are selling FAST! GET YOUR TICKET HERE
Incredible Value! Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
- Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
- Access to specific Masterclasses helping you level up your performance and skills development
- Lunch and Refreshments FREE on both days
- Networking and Exhibitor Area
- Matchmaking meet-ups
- A Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds. Be a part of the future of affiliate marketing by clicking here.
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