ELEVATE 2024 | 5 Minutes With Phonexa - Affiverse
ELEVATE 2024, event sponsor, Phonexa

ELEVATE 2024 | 5 Minutes With Phonexa

This year, the Affiverse ELEVATE Summit is taking place in London, as an in-person event. Coming along for the ride are a number of prominent businesses that are invested in helping SME brands grow their digital marketing and performance growth.

Next year marks a crucial juncture where these two domains are poised to converge, reshaping advertiser strategies, technologies, and customer engagement models as third party cookies deprecate and consumer consent and lead generation rules become more stringent.

Lee-Ann Johnstone, founder of Affiverse, said, “We are delighted to welcome all our sponsors to this year’s ELEVATE Summit 2024. Their innovative approaches and their ability to connect with global audiences make them all  ideal partners for our two-day event. This is a perfect opportunity for small retailers to come along and understand the value that they can bring to their business, to learn how to leverage these tools and to get efficient with their marketing strategy, learning with industry experts. We look forward to collaborating with TikTok For Business, Phonexa, Everflow, Webgains, LinkUnite, RS Data Tech, Affiliate.com, FMTC, Maverrik, Lead Generation World and all our contributing partners to deliver an unforgettable experience for all attendees.”

Over the coming weeks, we willl be catching up with our partners to bring you their news and views as we count down to the ELEVATE extravaganza on September 16 and 17! Let’s kick things off with a familiar face from previous Affiverse events

Q&A with David Pickard, CEO of Phonexa UK…

Q. Can you describe Phonexa in a single sentence?

A. Phonexa is a comprehensive performance marketing suite that tracks and manages all customer interactions from affiliates, lead generators, and pay-per-call/lead marketing sources, providing advertisers, networks, and affiliates with a streamlined solution to maximize revenue and efficiency.

Q. What motivated Phonexa to partner with the Affiverse ELEVATE Summit?

A. The Affiverse ELEVATE Summit offers an ideal setting to engage with affiliate marketers, share knowledge, and understand challenges to refine and enhance our solutions. Phonexa constantly seeks engaging ways to connect with our community and empower affiliate marketers to elevate their programs and campaigns through our top-tier tracking and distribution solutions for calls, leads, clicks, emails, and more.

Our relationship with Affiverse has been nothing short of remarkable. Affiverse founder Lee-Ann Johnstone has invited me on her platform, The Affiliate Marketing Podcast, to share insights with her audience regarding the affiliate marketing ecosystem, specifically the importance of shaping success by looking at lead generation on a performance basis by leveraging true end-to-end tracking. On July 24, we’ll unite again for a webinar and conversation with the topic focusing on “Email Marketing Unleashed: Driving Growth with Precision & Personalization.” Opportunities to share effective approaches to affiliate management ultimately benefit the affiliate marketing community as a whole, which is a win-win for both Phonexa and Affiverse.

Q. How does the Affiverse ELEVATE Summit align with your company’s values and mission?

A. The Affiverse ELEVATE Summit aligns with Phonexa’s mission to drive innovation and efficiency in marketing by fostering an environment of learning, collaboration, and forward-thinking, which resonates with our commitment to empowering our clients and partners through cutting-edge technology and comprehensive support. ELEVATE allows us to connect with industry leaders, share our innovative solutions, and contribute to the ongoing education and empowerment of professionals in the affiliate marketing and lead generation sectors.

Q. What specific goals are you hoping to achieve by supporting this event?

A. By supporting the ELEVATE Summit, Phonexa aims to achieve several strategic goals that align with our mission and growth objectives. We seek to enhance our industry presence by showcasing our innovative solutions and success stories to a broad audience of industry professionals, thereby reinforcing our position as a leading performance marketing software provider. The summit also offers a prime networking opportunity, enabling us to forge new partnerships and strengthen existing relationships with other industry leaders, influencers, and potential clients. These collaborations can lead to mutually beneficial opportunities and growth.

Education and empowerment are also key goals for us, as we aim to contribute to the knowledge base of affiliate marketers by sharing best practices, actionable strategies, and innovative techniques that attendees can implement in their own marketing programs.

Furthermore, engaging directly with summit attendees allows us to gather valuable feedback on our current offerings and understand the unique challenges faced by different segments of the market. This feedback is essential for our continuous improvement efforts, helping us iterate and enhance our solutions to better meet the needs of our clients.

Overall, supporting the ELEVATE Summit aligns with Phonexa’s commitment to fostering a collaborative, innovative, and results-driven affiliate marketing ecosystem.

Q. Are there any particular sessions, speakers, or activities at the summit that you are most excited about?

A. I am particularly interested in the Masterclasses, which will offer in-depth training on various topics related to advanced lead generation strategies and affiliate marketing innovations. I see this as an excellent opportunity for affiliate marketers of all skill levels to fine-tune their approaches to lead generation by absorbing and sharing knowledge from some of the industry’s top minds. The keynote speeches and panel discussions also promise to provide valuable insights that align with our mission to stay at the forefront of marketing technology.

The diverse sessions and discussions at the summit provide valuable insights into emerging trends and challenges in the industry, which can inform our product development and strategic initiatives. Showcasing Phonexa’s comprehensive suite of tracking and management tools at the event will allow us to demonstrate how our solutions help businesses streamline their marketing efforts, improve efficiency, and maximize revenue. We will highlight our software’s case studies and real-world applications to illustrate the tangible benefits of partnering with Phonexa.

Q. Can you share any 2024 success stories or highlights with us?

A. In 2024, Phonexa has been recognized by G2 and Capterra for our outstanding performance, earning top honors in their reports. We’ve also been celebrated at SaaStock as the Best Bootstrapped SaaS Startup, and by Appealie and Martech.org for our innovative call analytics and conversation intelligence platform. Our strategic partnerships with Link Mobility and Fast Debt have enhanced our service offerings, significantly boosting SMS delivery rates and providing real-time consumer analysis for lead management and call tracking.

Q. ELEVATE is all about education and empowering our delegates to take action in order to be ready for 2025. What are you most excited about for the future of Phonexa?

A. We’re excited about Phonexa’s expansion in 2024, especially with our new Toronto office, which marks a significant step in our growth strategy in Canada. This office will serve as our Canadian headquarters, allowing us to serve clients in the region better and tap into Toronto’s vibrant business and tech ecosystem. We’re also looking forward to the upcoming MailCon conference, where we will address crucial deliverability issues impacting email marketers. MailCon is owned and operated by Phonexa, and our commitment to innovation and growth ensures we remain a leader in affiliate and performance marketing solutions.

 

David Pickard, CEO Phonexa UK

David Pickard is the CEO of Phonexa UK. Dave has established himself as a visionary leader with nine years of experience in performance marketing and five years specifically in the SaaS sector. He’s demonstrated a deep understanding of performance marketing dynamics, implementing innovative solutions to address industry challenges. In the SaaS sector, he’s showcased strategic prowess, optimizing operations and driving business success.

As a dynamic CEO, Dave leads with a commitment to innovation and excellence, fostering collaborative environments. With a unique blend of performance marketing expertise and SaaS insight, Dave is a thought leader poised to make lasting contributions to the technology landscape.


Put your brand in front of an engaged audience at ELEVATE

You too, can join our sponsor line-up and become a partner in delivering ELEVATE to SME’s looking to scale. Your booth is more than just a space – it’s a place to forge meaningful connections and gain new business.

Use this opportunity to spend two days actively informing attendees of who you are and how your brand can help them navigate 2025.  Show them, tell them, and leave them remembering you and how you can help them!

Get your brand seen and heard!

Download the ELEVATE Summit Sponsorship Kit here

And if you simply can’t wait to attend…

GET YOUR ELEVATE 2024 TICKET

Your TWO-DAY ticket includes:

  • Full 2 Day conference and keynote speaker line up (Learning from the best in the industry)
  • Access to specific Masterclasses helping you level up your performance and skills development
  • Lunch and Refreshments FREE on both days
  • Networking and Exhibitor Area
  • Match making meetups
  • A Social Networking party

 

Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.

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