Video-sharing platform TikTok is one of the world’s fastest-growing social media channels, with a current active user base of over 1 billion.
With these incredible numbers, it will come as no surprise to learn that TikTok is popular among digital marketers and advertisers, and the platform offers ad services to allow brands to connect to this enormous user base.
As a marketer, staying on top of trending topics and knowing what is currently popular is absolutely critical, with market research a fundamental cornerstone of an effective digital strategy.
Now, TikTok is offering marketers the chance to dive deep into research and analysis via the new Keyword Insights feature.
Accessed through the platform’s Creative Centre, Keyword Insights can be used to discover which words, phrases, and terms are appearing in the best-performing TikTok ads.
These keywords can be ranked and sorted based on a range of metrics, including traffic, views, conversions, keyword type, and industry.
Further details about specific results can also be viewed, with information about how exactly the keywords were used, such as through voice-over clips or ad copy.
TikTok said: “Our new Keyword Insights tool helps you discover the top keywords that resonate with your audience and industry.
“Browse keywords that have appeared in real, successful ad campaigns. Then watch the ads themselves for ideas about how to incorporate those keywords into your script, ad text and overlays.”
This is an incredibly powerful tool for marketers and will certainly make TikTok an even more popular choice for brands and creators looking to implement social media advertising campaigns.
