The Gaming Innovation Group and online gambling operator Novibet have teamed up to share GiG’s automated affiliate marketing compliance and screening tool.
The agreement, which extends Novibet and GiG’s existing partnership, sees GiG Comply being used to scan web pages for content, including links, searching for ‘code red’ word across Novibet’s platforms.
GiG comply is a compliance tool that is designed to monitor advertising partners for the sake of regulation. It will be geared towards Novibet to ensure compliant advertising is used across their site.
Novibet’s international affiliate manager George Gerakanakis said, “Providing an engaging yet safe and fully compliant gaming experience is the trifecta of our operations, at Novibet. We set the standards of compliance very high and as we move forward, we are confident to have built such a strong partnership with GiG. With the recent extension of our partnership, the relying GiG Comply tool will continue to support the affiliate compliance team across the regulated markets we operate in.”
GiG chief marketing officer Jonas Warrer added: “Extending the partnership shows that our marketing compliance tool reflects Novibet’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance.”
