The first affiliate program from a Canadian lottery brand has emerged, following a launch from the Ontario Lottery and Gaming Corporation (OLG).
This affiliate program was created in partnership with Income Access, part of the payments platform Paysafe. The program will be powered by the software from Income Access while the site is managed by them.
Geoff Smorong, Income Access’s vice presidents of operations, said “The launch of the OLG.ca affiliate program marks a fitting landmark for the 20th anniversary of Income Access’ founding in Montreal.
“As a company with deep Canadian roots, we’re proud to launch the country’s first provincial lottery and gaming affiliate program in partnership with OLG.ca, an iconic Ontarian brand.”
Dave Pridmore, the OLG chief digital and strategy officer, said “OLG has significant recognition as a trusted gaming and entertainment brand in Ontario.
“Paysafe and its Income Access platform will help OLG continue to show Ontarians our market leading customer experience and products that are available at OLG.ca.”
This follows on from the successful launch of the Ontarian gambling market earlier in the year. With this being the first Canadian lottery brand to launch and affiliate program, we could soon see others emerging as the market in Ontario and Canada as a whole continues to grow.
