Recently we sat down with Olivia Birman of New Zealand Casinos to chat about the importance of user experience and trust online in 2022 – and she had some insightful answers!
Tell us a little more about what you offer your customers at New Zealand Casinos.
We offer a safe place for players to compare online casinos at. We are a bridge between good gaming operators and casino players like many other companies, but what we do differently is our knowledge that is reflected in our information.
For example, most gaming guides list casinos with the fastest payouts at random and the people behind them are not knowledgeable enough in the field to give the reader what we consider to be something valuable.
Our texts are written by casino players who know the industry and have followed the development for more than 10 years.
We can therefore delve into, for example, this topic of quick payouts because we know that it depends not only on the casino but also the payment method you choose as a player.
In this way, we can guide players to the best casinos and create the best conditions for a successful casino experience.
All unscrupulous players, large companies that we know over the years have been cheated and where many players have complained are companies that we blacklist to ensure the player’s security and pleasure.
In addition to the security and information that creates a better gaming experience, we also act as a news site where you can find the latest news from the casino world online with everything from new games to awards at iGaming.
What does a good user experience look like in 2022?
Of course, a good user experience is everything that the tech guys talk about, such as mobile-friendly website, structure and more, but even here, just like in the previous question, a good user experience is in our opinion when you have got what you have been looking for.
If I end up on a page that is “ugly” in my taste but gives me answers to what I was looking for then the page has done its job better than a nice page that loads quickly but where I do not find the right answer.
A good user experience is therefore a mixture of the information and how to set it up so that those who are looking for it can find it in the easiest way.
I would like to say that user expiriance has been about mobile adapting the site, removing noisy elements and improving the technology on the site, but that this is exactly what makes user expiriance different in 2022, because in my opinion it is no longer about having the best site without the best information, product or service for the user.
Technically, in my world, it means simple and clean websites that are easy to structure, easy to understand and mobile friendly. In addition, user expirance 2022 is not about the site but about the visitor in brief.
What is one aspect of user experience that you feel some brands and operators fall short on, and how can they make improvements?
Yes, this question is also in my opinion linked to the answer above. I think that too many companies are investing in improving technology because Google promotes fast and good websites, but the side effect of this, in my opinion, is that you miss the most important thing, which is the content on a page. I think that pretty much everyone can get a little better at this.
Why is trust so important when it comes to the iGaming industry?
Trust is important for all industries of course, but in the online casino world it is a little extra important. Why? Because it is possible for unscrupulous players to set up casinos from countries without laws and do a little as they want.
This is, for example, why we have a license for casinos and a license for game developers. Another important reason is that casino is gambling and then it is easy to think that an online casino can tinker with how the casino wants.
That is why we have third party companies that ensure safe play and random number generator that ensures that no game can be rigged. If you go a step further, you realize that there are thousands of websites online that in one way or another write about different casinos.
If you are a casino player who wants to collect a good bonus, want to find a safe casino with a good license or the like then it is important that you can visit a website like newzealandcasinos.nz that you can trust for a better gaming experience and to Save yourself both a lot of time and hassle.
What does New Zealand Casinos think all players should look for in a new site?
When you visit a new casino site like ours spend a few minutes immersing yourself in the site. Does the site have 10 pages or 200? One with 10 is usually a page that does not care sim okm the user while one with 200 shows knowledge.
Is the text just nonsense that speaks but does not tell any facts? Many people like to write cool things on their texts, but if you read through it you realize that there are no real facts here?
Why, after all, the page owner does not care to change and the facts usually need to be changed. Sometimes it can be difficult to see things like this directly because it is really the small things that separate a good site from a bad one so my tip is to select a couple of pages and visit them regularly to get an idea of what happens over time , eg 2 weeks.
You then quickly get an idea of whether the site is updating you, if the information you find is useful and have also had time to try a recommended casino and know if it is good or not.
But if I have to say one thing that you should look out for when you visit a casino site like ours to see if it is good or not, look at the sitemap page. If the page does not have ngn, that presumption is small and not so serious most of the time.
If it has a sitemap, you can quickly see when the page’s various entries and pages were last updated. If it was 7 years ago, it is a good sign to leave the page and choose another.
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