Facebook Messenger is an exceptionally powerful tool, if you’re using correctly. In this article, we’re going to take you through how you can take your email marketing contacts into Facebook and use them to your advantage.
Adding an opt-in page to your site
This is a great way to get using your data in a more effective way. Creating a chat bot on your page will allow you to gather this data and interact with this audience on Facebook too. You can use the likes of Mobile Monkey to add these elements into your site.
Using their chatbot builder, you can create a simple user path that allows them to subscribe. The actual setup of this tool is easy, just allow them to confirm their subscription and you’re ready to go. Save this information at a basic level to start with. To augment this further with more data, you can add in pathways which allow you to segment your users.
For example, you could start with an opt in decision, from there you could ask which offers your users are interested in. This could act as your chatbot getting to know them, to give them the offers that are relevant to them.
Once you have the basics down, it’s time to test them. Send the chat tree to the bot and then explore it. This will take more or less time depending on how complex your decision tree actually is. Make sure you test each part as you don’t want repetition or any dead ends in the conversation.
Then, put the page in front of your users by emailing them. Create email copy with a link through to this page, offer something of value to the recipient to subscribe. For affiliates, this may be tailored bonuses delivered directly to your Facebook Messenger, most people will try it out purely to see what it’s like.
With your powerful list of subscribers on your chatbot, you can continue to refine and collect more data. You can send out different offers and then test their reaction to segment them and deliver better offers in future. This will allow you to differentiate between those that will place sports bets occasionally on timely promotions and the real high rollers.
Advantages of Facebook Messenger bots
Facebook Messenger bots come with a lot of perks when compared to traditional email marketing. If you think about how many emails you get on a regular basis, you’re not going to stand out so much if you don’t diversify. Although you’re reliant on people opening up your subscription email, once you have them on your Messenger list, you can go ahead and keep in touch easily.
There’s very much a novelty factor with Facebook Messenger chat bots. People aren’t accustomed to seeing them in use, so they want to see what they can really do. Capitalise on this before your competition manages to if you want to make the most of it, the novelty factor won’t stick around forever. The longer you wait, the less effective this will be.
The kind of data that a chatbot can gather is massive and iGaming brands may be paying a lot of cash for similar data. Gather it directly and you get to know your user base, then you can market more effectively. You also don’t need to worry as much about the legal implications of buying and using data of consumers that may never have consented to this.
Facebook Messenger bots will likely pave an interesting future for iGaming affiliates. Get your email subscribers onboard with this method and capitalise on the data that they will share with you.
