Popular casino operator Bally’s has secured a multi-year betting partnership with the National Basketball Association (NBA). This is its second major deal within only a short few weeks.
Bally’s
Bally’s Corporation has secured two major US partnerships over the last few weeks with both the National Hockey League and now the NBA. The more recent deal with the NBA will allow Bally’s to become the authorised sports betting operator of the NBA – so, this is a huge deal for the cooperation. The other current NBA betting operators consist of top names such as MGM Resorts, FanDuel, DraftKings and TheScore.
Bally’s has been running as a betting operator for some time and holds many different land-based casinos across America. They currently own and operate around twelve casino properties in states such as Colorado, Rhode Island and Mississippi. It is hoped that Bally’s second big official sporting deal of 2021 fuels new opportunities and sets the operator up well for future deals with other professional sports leagues.
The deal
The deal will see the operator having full access to the official details concerning the league such as league data, marks and logos. Bally’s will also have the ability to use official NBA logos and marks on its product portfolio. As the NBA is so popular across the globe, this deal will attract players to the Corporation. Both sides of the partnership will work well together to ensure the protective integrity of the NBA.
Bally’s president and chief executive, George Papanier, believes that ‘Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services.’
The development of new products and services will also provide new marketing opportunities for affiliates. The team have many ideas in store for the NBA, so it is worthwhile keeping up with future announcements.
