Online performance marketing firm, Multibrands Digital has launched a new global sports betting odds comparison and tipster service dubbed ThePlayer.com.
The new site has already come to welcome 30,000 visitors as well attracting almost 10,000 registered users since the site initially went live three weeks ago.
ThePlayer.com, offers users an odds comparison service, betting tips, along with sports book reviews, sports data and statistics. ThePlayer.com prides itself on being a place for users to keep their spreadsheet and track their game in detail.
Sports data, odds and statistics are provided by Sportradar and have integrated into the services on the site.
Multibrands Digital’s chief operating officer, Christoffer Erngren, said: “Informed customers are good customers; the times of over-the-top and complex bonus offers as the main way of attracting new customers are more or less over – even more so in regulated market.
“We believe the future belongs to services comparing actual product offering like markets, game types and odds, rather than campaigns and bonus offers. As well as giving the user powerful tools to keep track of and improve his or her own game.”
The website roll-out comes after Multibtands Digital was recently approved as an approved as an authorised vendor/affiliate in New Jersey.
Erngren added: “Collaborating with our tipsters via their own social media channels, we are making use of the influencer marketing model, giving us great reach and traffic from a large number of countries already.
“We plan to focus our efforts on English-speaking markets in general, and on the regulated US market in particular.”
