The agreement has given Bethard full access to the integrity watchdog’s monitoring and alert platform, while also allowing it to share suspicious activity reports along with a network of other operator members.
Erik Skarp, chief executive of Bethard, said: “We have once again proven our commitment to support the fight against the manipulation of sports.
“As a company we firmly believe that co-operation and collaboration is the only way to combat sports manipulation. We have always done our best to build a strong partnership with industry stakeholders.
“Protecting our growing betting brands from manipulation is a core component of our corporate policy to ensure that our consumers are able to engage in a fair and safe betting market.
“No other body has the combined scope and strength of the International Betting Integrity Association’s alert platform and policy engagement with sports and regulatory authorities to help facilitate that.
“Membership of the world’s leading integrity body corresponds with our vision to take Bethard to the top of the regulated sports betting market.”
IBIA secretary general Khalid Ali described Bethard’s inclusion as another important landmark in the body’s growth, which could then help in further cementing its status as a major player when it comes to upholding sports betting integrity.
“Our global monitoring and alert platform continues to expand and I am delighted to welcome Bethard to the association,” Khalid Ali added.
While being founded as the European Sports Security Association, the body then rebranded itself as the International Betting Integrity Association in June this year after reflecting on its increasing international focus.
Bethard was one of eight operators that received a fine from Swedish gambling regulator Spelinspektionen in July, after they offered bets in the market on sporting events featuring the majority of the participants being under the age of 18.
